Dave Trott on why every business owner and ad man has to get their ad not only noticed but remembered. And why that simple fact is a “tentpole” idea behind my advertising approach.
Showmanship
Ray Interviews the “Rock & Roll Dentist” on One Man Brand Radio
I interview Shane Matt, aka, the Rock and Roll Dentist in this short 16-minute episode of One Man brand Radio. Give it a listen for some unique insights on business and marketing from a dentist who learned how to stand out from the crowd to win big.
What’s Your Advertising Tentpole?
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” — Advertising Legend, David Ogilvy What Ogilvy calls a Big Idea, I call a tentpole. And I do that mostly because […]
Advertising Lessons from an Austin MC
That’s MC as in “Master of Ceremonies,” not as rapper or slam poet, though you could probably learn some stuff from those folks as well. Yes, I will be MC-ing Oktoberfest this year with the German Texan Heritage Society, all while wearing my all-too-sexy lederhosen. And as they say in Texas, this ain’t my first rodeo […]
Accentuating The Positive
It’s funny because it’s true. Or, as Asimov once put it: “The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny …’†Now here’s another one: “It’s not a bug, it’s a feature!” It’s a phrase usually tossed off as a joke, but the laugh […]