Yeah, I really used “retard” as an 80’s slang insult. Or, if you prefer, a late night movie quote. Why? Partly for shock, I’ll admit. But also because I think the word (in it’s slang sense) really describes the behavior of my phone. Because someone who acts “retarded” in the slang sense, basically ignores common […]
Proud to have the One Man Brand Radio show sponsoring The Capitalism Conference, held right here in Austin, Texas on the 7th, 8th, and 9th of December.
This is an amazing conference that attracts some true heavy hitters, both as speakers and attendees, including Russell Brunson, Daymond John, and Will Clarke.
Pony Trap is a band that manages to combine classical music & violins with industrial music and robots — and they’re awesome! But beyond the musical talent is some genuine marketing genius, that smart business owners should study.
Announcing my new book on advertising and marketing. The book represents a “best of” compilation of my columns from Success Group International’s magazine, The Compass.
It consists of 24 short page-and-a-half to two-page chapters, so it’s a quick read, and guaranteed to bring at least one Big Idea per chapter. Ideal for an airplane ride, or bathroom reading.
It’s near-impossible to build or even run a successful business without being pretty damn good at selling. A good entrepreneur’s main skill is pitching and selling investors on his vision and customers on his product or service. And employees also have to be motivated and trained in â€” aka, sold on the importance of â€” […]
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” â€” Advertising Legend, David Ogilvy What Ogilvy calls a Big Idea, I call a tentpole. And I do that mostly because […]