Indeed many of Ray’s clients HAVE been brought fame (both local and worldwide) and fortune. Below are the stories of just a few of them:
As the name would imply, this client started out as a plumbing company owned by two brothers. Eventually, one brother took over sole ownership, had daughters, and the now-grown daughters were trying to grow the business.
Unfortunately, those daughters had been stuck advertising themselves as Brothers’ plumbing. They were only doing endorsements on Denver Football. We blew that up, put them on radio and rebranded them Sisters from Brothers Plumbing.
Prior to working with them, Brothers Plumbing was advertising via endorsements on Denver Football and getting marginal returns for their efforts. I ditched that, put them on radio and rebranded them Sisters from Brothers Plumbing. That was their authentic tentpole, and spotlight of radio made sure their act quickly became famous — and highly profitable.
Over the last four years of their new campaign, Brothers Plumbing has experienced solid double-digit growth every year and the sisters have become local celebrities and household names.
Before Brian Leech hired me, his company was Leechman Service Legends. And while he was advertising on the radio, his ads sort of sounded like typical radio-station-written ads. Which was a shame because Brian is a natural-born storyteller.
So I had Brian drop the “Leechman” from the name and become “Service Legends.” And our tentpole was “Home Comfort Heroes.” Now, to be honest with you, that’s not a tentpole I’d normally feel comfortable with, as it sounds a bit too self-aggrandizing and advertisish, if that’s a word.
But here’s the thing about Brian Leech: he’s the real deal, in terms of a Midwest man’s man: he’s real active in his church, happy to talk about his faith in ads, and happy to put his money where his mouth was in terms of being a home comfort “hero.”
He really did hire and train his guys to go out in the middle of blizzards and snow storms to ensure people had heat in their home. Heck, he trained them to do it because he did it himself. In a cold winter, a furnace repair could truly be an emergency, and the HVAC techs who could swoop in and save the day, really were heroes.
In a cold winter, a furnace repair could truly be an emergency, and the HVAC techs who could swoop in and save the day, really were heroes. So since the cape fit, we went with it. And we had Brian tell those kinds of stories in his ads on the radio. It worked magic.
The beautiful thing about the story with Brian and Service Legends isn’t just that we doubled the size of his company (we did). It’s that his annual sales relative to the size of his market (a fraction of Sacramento and Denver, for example) speaks volumes to the market dominance that we have achieved.