Ray Seggern
Storyteller. Strategist. Speaker.
Businesses across North America have turned to Ray Seggern for expertise on leadership and marketing for 20 years. As a senior partner for the Austin, TX-based Wizard of Ads Group, he uses targeted storytelling to help small- and medium-sized businesses build distinct brands built on strong company culture and exceptional experience.
Read & Listen to Ray
The World Isn’t a Stage – It’s a Circus!
And every brand is a performance.
Which means your brand – every brand, for that matter – requires Barnum-worthy promotion and showmanship to bring it fame and fortune.
In the three dozen ring circus that is our rapid distraction world complete with buzzing phones and non-stop notifications, only brands that are sufficiently publicized, spotlighted, announced, and vamped even get noticed, let alone purchased and preferred.
Sound branding strategy and old-school mass media muscle have their place, for sure, but star-of-the-show success still requires showmanship and promotional genius to make the crowds sit up, take notice, and hand over their money.
Unfortunately, both the mass media ad guys and digital goobers never bothered to learn the showman’s skills at the heart of promotional success. And that’s where I can help.
Does Your World Need Changing?
The World Is Changing There’s no denying that the world around you is changing everyday. Politics and world affairs are changing. Music and media are changing. Movies and literature are changing.
The world of business is changing too, and I can help.