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Ray Seggern

Ray Seggern

strategist. author. speaker. broadcaster.

  • Wizard of Ads
    • Does Your World Need Changing?
    • What to Expect
    • Fame and Fortune
  • Podcasts and Radio
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Podcasts and Radio

Ray Seggern has been steeped in the radio business – both on air and off – since 1988. He’s a noted on-air personality, disk-jockey, interviewer, and sometimes even a behind-the-scenes radio advertising wizard (yes, literally – he’s a Wizard of Ads Partner).

Some of the no-kidding Rock Stars and Celebs Ray has had the pleasure of interviewing and promoting include: Rage Against The Machine, Tool, Pearl Jam, 311, Public Enemy, Greta Gerwig, and Jane’s Addiction.


Nuclear Family Business Podcast

It’s small, family-run businesses – mom-and-pop shops with less than 100 employees – that power cities and communities across the United States. Those businesses matter and need every helping hand they can get to survive and thrive while Fortune 500 companies gobble up as much wealth as possible.

Ray and fellow Wizard of Ads partner Mike Catan want small, family-run businesses to keep their seat at the table.

If you’re in business to cultivate a dream that betters your whole family and the lives of the people you serve, then take a listen. The Nuclear Family Business podcast is in your corner and here to help.

One Man Brand Radio

Running from 2016-2020, One Man Brand Radio was the show for entrepreneurs, business owners, CEOs and every side-hustler working towards becoming their own boss.

It was a weekly opportunity to unplug from working IN your business so you can tune into ideas and inspiration to help you work ON your business. Over the years Ray helped listeners explore big ideas, clarify non-negotiables, and learn through the experience of others. It was a what to do next, and sometimes, a what not to do.

Ray, a radio veteran and marketing master, capably assisted by his marketing Creative Director, Monica Ballard, delivered each show with a slightly skewed and quirky look at how you can make your business stand out in a noisy, cluttered, over-saturated marketplace.

Chillville 101X Alternative Austin

Chillville is a radio show Sunday mornings on 101x, that was launched all the way back in 2006. It was a project that Ray dreamed about, conceptualized, named, founded, launched, branded, hosted, cultivated, and at times lamented. Downbeat electronic…smart-pop…and acoustic. It’s the soundtrack to your Sunday morning routine…or complete lack thereof.

Artists featured include Radiohead, The Flaming Lips, Spoon, Gorillaz, Quantic, The Cocteau Twins, Spoon, Panda Bear, Telepopmusik, Thievery Corporation, Beach House, Daft Punk, Portishead, Morcheeba, Sneaker Pimps, Esthero, LCD Soundsystem, Hot Chip, Bjork, Crystal Castles, Air,  James Blake, Arcade Fire, Radiohead (yeah we know that we already mentioned them), Air, Underworld, Dan Black, and The Orb.

As well as, Fever Ray, Zero 7, Cold War Kids, Lykke Li, Death Cab for Cutie, Neon Indian, Tricky, Caribou, Coldplay, Hercules and Love Affair, Crystal Castles, Gayngs, Twin Sister, Win Win, Toro y Moi, Moby, Cut Copy, The Lightning Seeds, Phantogram, Grizzly Bear, The Shins (they really will change your life), Hooverphonic, The Cure, Little Dragon, Yeasayer, Bitter:Sweet, Regina Spektor, Massive Attack, Sia, Mark Ronson, School of Seven Bells, and neither last nor least, Radiohead (one more time for good measure).

Ray interviewing musical artists Matt & Kim and White Lies for 101X


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