The Capitalist Conference and One Man Brand Radio
Proud to have the One Man Brand Radio show sponsoring The Capitalism Conference, held right here in Austin, Texas on the 7th, 8th, and 9th of December.
This is an amazing conference that attracts …
What Advertisers and Ad Writers Forget
Dave Trott on why every business owner and ad man has to get their ad not only noticed but remembered. And why that simple fact is a "tentpole" idea behind my advertising approach.
Ponytrap Playing My Halloween House Party and Why You Should Care
Pony Trap is a band that manages to combine classical music & violins with industrial music and robots -- and they're awesome! But beyond the musical talent is some genuine marketing genius, that …
New Book: Onward & Upward
Announcing my new book on advertising and marketing. The book represents a "best of" compilation of my columns from Success Group International's magazine, The Compass.
It consists of 24 short …
How I Became the Go-To Brand Guy for Success Group International
Ask any business owner in HVAC, plumbing, roofing, or electrical contracting and they'll tell you SGI is the common denominator among market-dominating companies. And in 2013, I became the exclusive …
Ray Interviews the “Rock & Roll Dentist” on One Man Brand Radio
I interview Shane Matt, aka, the Rock and Roll Dentist in this short 16-minute episode of One Man brand Radio. Give it a listen for some unique insights on business and marketing from a dentist who …
Why Successful Business Owners Create Crappy Advertising
It’s near-impossible to build or even run a successful business without being pretty damn good at selling. A good entrepreneur’s main skill is pitching and selling investors on his vision …
What’s Your Advertising Tentpole?
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” — …
Advertising Lessons from an Austin MC
That’s MC as in “Master of Ceremonies,” not as rapper or slam poet, though you could probably learn some stuff from those folks as well. Yes, I will be MC-ing Oktoberfest this year …
Waxing introspective about joining Craig Finn’s fantasy football league, Hold Steady-inspired team names, being literally Stuck Between Stations, and fostering Faith In The Future (whew)
It’s fantasy football draft season, and I’m saving the best for last, which is tonight. I’m playing in Hold Steady frontman Craig Finn’s PledgeMusic-powered league he is doing …
HBO hearts Ray
If you know me at all, you know that this Ray loves HBO. Turns out the reverse is true. If you take a quick glance at all the original programming to be featured on HBO since it started in the 70s, …
Reinventing The Real
My best friend Gair Maxwell is reinventing himself, as the King Of Reinvention, which makes him my hero right about now. You might say I’m a “serial” reinventionist myself. Been …